After partnering with Wayside Waifs to produce an innovative pet-focused marketing campaign, ReeceNichols Real Estate presented the non-profit with a $1,000 donation, pet beds and toys for use in the facility. As the largest no-kill pet adoption campus in Kansas City, Wayside Waifs places nearly 6,000 animals each year in loving forever homes.
“We rely on donations like these to continue providing this quality of care to homeless companion animals,” Casey Waugh, Communications & Annual Giving Manager at Wayside Waifs, said. “There are no time limits for animals in our care, so we always welcome any support.”
The marketing campaign, which features real Wayside Waifs dogs, gives the story of a home search a unique twist by sharing it from the perspective of pets. Promotional assets include photography, print marketing materials for ReeceNichols agents to use and a commercial spot running on Spectrum Reach and through social media campaigns.
“As a Kansas City company, we’re always thinking about ways to partner with other local organizations — not to mention have fun with our marketing efforts!” Chelsea Fanders, Marketing Manager with ReeceNichols Real Estate, said. “By providing our agents with these unique marketing pieces, we put a fun twist on the home buying process while also sharing Wayside Waifs’ mission with the community.”
In addition to providing temporary shelter for homeless companion animals, Wayside Waifs educates the public and develops partnerships, collaborations and strategic alliances. To learn more about Wayside Waifs, please visit WaysideWaifs.org.